type trends.

Global | 2021 - 2024

Brief: Create an annual trends report examining the role of type in contemporary design. This project is the cornerstone of our yearly brand, PR, and marketing programming and informs everything from brand and agency presentations to speaking sessions.

My roles:

  • Narrative direction

  • Writing

  • Copy direction

  • Creative direction

Black and white stylized report cover with abstract geometric shapes and text reading 'Type Trends Report 2024' and 'Monotype'.

Monotype’s annual Trends Report is a major group effort, stretching from our type design team to content, design, PR, marketing, and Sales.

My job is to steer the project from start to finish. Our type designers sketch out trends, then work with the content team to expand those trends into narratives. The Design team simultaneously develops a visual language for the report, which I ensure is connected to the narrative. I work with the marketing and sales teams to build an outbound comms strategy and develop a webinar in which our type designers dive into the Trends Report and take questions from the audience. The report regularly generates 10,000-plus downloads a year.

Unfortunately, I can’t upload the full .pdf reports, but you can find them here:

Type Trends 2024.

Type Trends 2023.

Colorful assortment of pencils and pens arranged vertically with white stylized text overlay.
Close-up of a colorful vape product packaging with inspiring quote by Angela Davis, and text on the packaging indicating THC content and caution symbols. Part of a funky pink background with bold text.
A pink and white bowling pin-shaped sign with a pink background, black and white patterned paper, and a section of green text that reads 'Side A'.
A page from a magazine or brochure featuring an article about branding by nature, with a large, stylized text "Quirk." and a spherical object with bold black letter patterns on a blue water background.
A close-up photo of a flyer or poster with text about ink traps and a colorful map or diagram for a Japanese festival, featuring event dates and location details.
Close-up of a colorful graphic design featuring various stickers and labels, including a prominent red and blue circular sticker titled 'Type Trends Report 2023,' surrounded by other stickers with different shapes, colors, and designs.
A collage of colorful graphic design posters and packaging, including bold, comic book style typography and vibrant colors, promoting a modern, playful aesthetic.