Resume.

Creative leader with 20 years of experience writing, editing, and directing content for a range of global B2B and B2C brands. Proven success working within highly brand-conscious environments and generating demand through multichannel creative programs. Strong track record creating written content and developing creative for social media, audio and podcasts, video, and in-person event strategies, particularly for audiences of creative professionals. Adept at guiding and mentoring internal copy teams to maximize creative quality, productivity, and team retention.

Content Lead, Monotype, 2021 - present

Content strategy and copy team leader for global typeface provider. Responsible for all marketing content across US, Europe, and Latin America.

• Directed all content and copy for campaigns, demand gen programs & events

• Led social media strategy; increased audience by 70-90 percent on key channels

• Delivered demand gen content program responsible for $60M in bookings in 2024

• Directed annual Type Trends report, Adobe MAX programming, and major launches

• Redeveloped brand guidelines, style guide, and process guidelines

• Created and managed an award-winning bi-weekly podcast; 5 seasons, 90+ episodes

• Grew team from zero to 6; hired in US, UK, France, and India

• Managed translation and localization processes

Content Manager, Monotype,2016-2021

The first and, for many years, only content writer at Monotype. Developed foundational messaging around core company themes and created content for marketing programs.

• Wrote all copy, including ebooks, articles, advertising, social, and event narratives

• Responsible for content marketing strategy, tone of voice, and web guidelines

• Led content strategy and creation for major font releases and launches

• Initiated several ongoing content programs, including our annual Type Trends report

• Supported social media, PR, investor relations, and product teams

Copywriter, Keurig Dr. Pepper, 2015-2016

Responsible for paid media, website, social, and other advertising copy. Delivered revenue-generating creative at volume and in conjunction with seasonal or themed campaigns.

Content Marketing Strategist, TUI Travel, 2013-2014

Directed content strategy for eight student travel brands located in the US and Canada. Built email nurture campaigns, updated underperforming web copy, and worked directly with brand leaders to modernize messaging.

Various copywriting and editorial roles, TripAdvisor, 2005-2013

Joined as an editorial assistant out of college and held numerous roles over 8+ years, including copyeditor, news writer, and copywriter for several B2C hotel booking products.